The entry of esports into the mainstream, making the football clubs interested in having an esports team. Indeed demographically, soccer fans and esports have a common age, namely millennial generation. For this reason, the football club is brave enough to go deeper into the esport industry. Inter has teamed up with an Italian esports team, Team QLASH to form Inter | QLASH. Focusing on FIFA 20 and PES 2020, they will prepare for the eSerie A. tournament
Through the video announcement, Inter seemed to highlight Alessandro Bastoni as his star. Inter said that Alessandro Bastoni had something in common with the players from Inter | QLASH, who is young, talented, of Italian descent and is known internationally. Inter | Qlash contains Diego “Crazy_Fat_Gamer” Campagnani and Luigi “Kirito_Yuuki_00” Loffredo. Crazy_Fat_Gamer also represented Team QLASH during the FIFA eClub World Cup 2020 yesterday. Even though it only ended in groupstage during the FIFA eClub World Cup 2020, Crazy_Fat_Gamer is indeed one of the 20 FIFA players that counts in Italy. Kirito_Yuuki_00 itself has no experience in the international competitive realm.
Alessanddro Antonello as CEO of FC Internazionale Milano Corporate said “Entering the esports industry is an important step for Inter’s brand development. The creation of this esports team proves that we always live a competitive spirit, focusing on the interests of the new generation. The esports phenomenon continues to grow throughout the world, in Italy alone there are 1.2 million esports fans. And we are happy to work with QLASH to start this new adventure. ”
Inter seems to only focus on the genre of soccer games. Indeed it is the closest to the football club itself and this similarity makes it easier for Inter’s marketing strategy. Inter can associate news about Inter | QLASH to his fans.